I’ve said it so many times but I want to start this post off saying it once more, anyone can go to fashion week! Whether you are a blogger, work in the fashion industry, or it has just been on your bucket list for years, anyone can go to New York fashion week. That being said, you definitely will have to put in some grunt work to get into fashion shows and parties. Since I’ve been around the block, hopefully these tips will get you ready for fashion week too!

BEFORE NYFW

• Be proactive with fashion show invites– No matter your size, there is a show for you. Some fashion shows will be invite only, but some are open to the public. The key is that you have got to put in the work and reach out to as many fashion shows and event contacts as possible because they are not going to come to you.
  • When should I start reaching out? Start reaching out about 3-4 weeks in advance. Brands and PR firms will not confirm attendance to shows until the week of so this gives you plenty of grace time. I suggest reaching out in order of importance. For bigger brands or parties, I would reach out first as these will fill up faster. For smaller brands, reaching out 1-2 weeks in advance is plenty of time as they will be looking for people to fill their seats.
    
  • How do I know who to reach out to? When in doubt, email everyone you can find a contact for. Utilize your good friend Google as well as LinkedIn. Each brand’s website should have a PR or marketing email. Contact them. There is an official NYFW show list that is published. I highly suggest going to down the show list, hitting up Google for each brand’s contact and emailing them your pitch. If you can find more than one potential email per brand, even better! If the brand is represented by a PR firm, even better. Contact the PR firm and let them know that you are interested in going to that brand’s fashion show/party.
  • What do I say in my pitch email? I suggest having one generic email for brands and one for PR companies. That being said you should personalize these for shows that you really want to go to or have a connection with. Tell them why you want to go to their show. Have you featured them in a blog post? Link to that exact blog post in your pitch email. For both instances, state the dates that you will be in New York and ask for an invitation to any shows or events that they might be coordinating. My typical email goes something along the lines of this; “Hi my name is Shelbi and I am the fashion blogger behind the blog, It’s All Chic To Me. I will be attending New York Fashion Week September 7-12th and would love the opportunity to attend any shows or events that you are coordinating for ____”
  • Follow up– Make sure to follow up with brands that might not have gotten back to you. They are receiving hundreds if not thousands of emails a day concerning fashion week so if you get to be a week out and you still have not heard from them, send a follow up email. Also, if they come back and say that there is not room, ask to be put on the waiting list. It can’t hurt and chances are people will back out and you will get a spot!
• Share, share, share! –  Odds are you probably know several other people going whether they are local or far away. Connect over social media and share those contacts! My biggest piece of advice is to divide and conquer. Once you start getting responses back from shows, share the yes’s with your friends and vice versa so that you will know somebody else going! Nobody wants to go to shows alone and this way you gaining hopefully just as many contacts as you shared with others. Win-win!
  • Start a community google doc – My friends and I did this last year and it was GOLD. If you know people going, get a community contact list started early so that you can have all of your contacts in one place. We made sure to add the brand’s name, contact name, RSVP and who all was going to the show.
  • Facebook groups – If you are not already in several blogger or fashion Facebook groups, now is the time to join! If you search “New York Fashion Week” or “NYFW” on Facebook, several should come up and this is where people will be sharing their plans and contacts. If you are already in groups that have bloggers, strike up a conversation to see who is going and if people want to start sharing contacts. This should be a huge tool for you!
• Make sure you have these tools– If you are not already signed up for Fohr Card and Fashion GPS (download on the app store), go ahead and do that NOW. Fohr Card is a website that brands use to see what your rank is as an influencer. Fashion GPS is an app that brand’s use to send out invites. This makes it super easy once you are there because all of your show invites will be in one place. Each show will also have a ticket barcode that is listed in the app and you will have to pull up in order to gain access.
• PR firms are the way to go– I cannot stress this enough. While everyone is all hyped up about all of the fashion shows during fashion week, do not forget about PR firms. I’m talking about ones that you have worked with as well as ones that you might have just connected with for fashion week. If you get the chance to set up a meeting with a PR firm that you are currently working with, take it! There is nothing better than putting a face to a name and making a real life connection. This can only help you grow your connection with that firm and hopefully establish a long term partnership.
• Packing tips–
  • This is your time to dress a little crazy– There are street style photographers EVERYWHERE and the more “out there” you dress the better. Still stay true to your brand but don’t be afraid to wear something you might not normally get the chance to. Now is your time to get creative! You might just find yourself on sone major fashion website 🙂
  • Wear comfortable shoes and bring flats – My #1 piece of advice is to wear comfortable shoes. You will be walking a TON and WILL get blisters so just prepare yourself. Bring bandaids on bandaids because you will need them. If you plan on wearing heels, bring a pair of flats to change into between shows. Something that can fit into your purse is best so that you don’t have to carry your shoes around in your hand (#fashionfauxpaux)
  • There is no need to bring more than 2 outfits per day- From experience, it is best to pack one “day” outfit and one “night” outfit. Chances are the day will be filled with shows and/or meetings all over the city so wearing something that is both cute, functional AND (most importantly) comfortable is a necessity during the day. Do NOT wear heels during the day. You will have enough blisters as it is. As for what to wear for your “day” look, you will see everything! Jeans are certainly not too casual but don’t be afraid to rock a dress or skirt with sneakers. For reference, I will be wearing sneakers with every single “day” look. For night, this is when you can dress up and throw a pair of heels on! Make sure they are comfortable though.
  • Partner with showrooms or local brands– Almost every brand during fashion week will have a showroom that will let you borrow clothes, wear them during fashion week and then return them. This is HUGE y’all for multiple reasons. This way you don’t have to by or pack as much stuff. Less money spent and less crap to lug around! Also, if you have worked closely with any brands back home, ask them if they will let you borrow clothes for fashion week. Odds are they will say yes if you agree to tag in your social media while you are there. This is great exposure for them!

DURING NYFW

• Getting around town– Most people will use Uber which is why the surge pricing and traffic is INSANE. It might seem like a hassle at the beginning but I promise the subway is the way to go. My first year I spent close to $400 on Ubers alone if that tells you anything. Unfortunately fashion week events are ALL over the city. You will save SO much time, money and stress by using the subway. We asked a local every time we used it which way to go. They are more than happy to help you out. And if you absolutely must use an Uber, grab a few friends to ride with and then use the “Split Fare” function directly in the app.
• Bring an extra battery– Even if you think you have the longest lasting phone battery there is, bring an extra. Make that two.
• Arrive to fashion shows early– Even though every fashion show starts at least 15 minutes late, plan to arrive at least 15 minutes before show time to ensure that you get a seat. Chances are if you have a priority standing ticket and are early enough, you will get a seat! If you do have a seat and notice 5 minutes (or less) before the show starts that there is open seating in closer rows, go ahead and snag the seat!
• Uploading to Snapchat/Instagram– Since you will obviously be sharing your NYFW experience on social media, a quick tip to the wise so that you actually enjoy your experience and don’t piss anyone off. Instead of uploading directly to Instagram/Snapchat during a show/party, take pictures and videos sparingly during the event and then upload everything at once after the event is over. This will ensure you make the most of your time and don’t miss anything! Pro tip: I used my time in Ubers or the subway to catch up on posting to social media.

If I missed anything or if you are just wanting more information on NFYW, including what I’ve worn in the past or how to get invited to shows or brand meetings, the easiest way to find NYFW posts I’ve done in the past, is to type “NYFW” into the search bar on the side bar of my blog or click on any of the below links. If I didn’t answer one of your questions or you would like to ask anything else, leave me a comment or shoot me a DM on Instagram and I would love to help you attend NYFW too!

2017

INSTAGRAM ROUND-UP: NYFW OUTFITS

NEW YORK FASHION WEEK 2017: DAY 1

NEW YORK FASHION WEEK 2017: DAY 2

NEW YORK FASHION WEEK 2017: DAY 3

NEW YORK FASHION WEEK 2017: DAY 4

AN END TO NEW YORK FASHION WEEK 2017

THAT’S SO 70’S DENIM JUMPSUIT

NYFW BLOG TAKEOVER + BEST PHOTO SPOTS IN NYC

2016

NEW YORK FASHION WEEK – DAY 1

NEW YORK FASHION WEEK – DAY 2

NEW YORK FASHION WEEK – DAY 3

NEW YORK FASHION WEEK – DAY 4